The challenge is to design a modern food brand that celebrates indigenous roots, evokes a sense of home, and feels relevant to urban Asian Americans.

Ngasal’s identity draws from the symbolism of a three-stone fire—representing origin, family, and warmth. The logo, inspired by Chinese brush strokes, sits atop tactile surfaces and natural textures. Packaging is modular and transforms into a makeshift table. Every detail—down to newspaper lining and bamboo—reinforces the idea of “bringing home to the table.”