Challenge & Limitation
The challenge was to create a high-end credit card that resonates emotionally with pet owners while maintaining functionality and exclusivity.
Solution
MOGO is inspired by the Chinese pinyin for “Mao” (cat) and “Go” (dog), symbolizing the bond between pets and their owners. The red, black and white design evokes modern, warmth and luxury, while the collar attachment feature adds practicality. A minimalist design reinforce its high-end appeal, making MOGO a symbol of care for pets.
