Jinji is an expressive art therapy nonprofit organization promoting mental health through creative expression.
Challenge & Limitation
The challenge was to create a design brand that feels emotionally honest, inclusive, and safe for participants processing trauma, while being visually striking and scalable across mediums.
Solution
The brand identity centers around emotional storytelling, brought to life through hand-drawn elements, a primary color emotional system, and a digital-physical installation called Mind Maze. I used my own handwriting for the logo to convey warmth and vulnerability, while the visual system adapts across event posters, digital interfaces, and interactive spaces.
